👋🏻 Hello,

👋🏻 Hello,

👋🏻 Hello,

I’m Michael David Todd,
a software designer & design systems nerd.

I’m Michael David Todd,
a software designer & design systems nerd.

Occupation

Co-founder, designer/developer

12 years @ PocketMaps

12 years of experience

CallRail

2021 – 2023

Design Systems Manager

Driving critical change around how we design/develop SaaS products to improve scalability, efficiency, and above all, quality of the user experience by: Advocating to UX, eng, and product leadership, leading design systems guilds, managing a small UI team, mentoring the UX team, delivering top-quality UI, and deeply collaborating across UX, engineering, and product management teams.

CallRail

2021 – 2023

Design Systems Manager

Driving critical change around how we design/develop SaaS products to improve scalability, efficiency, and above all, quality of the user experience by: Advocating to UX, eng, and product leadership, leading design systems guilds, managing a small UI team, mentoring the UX team, delivering top-quality UI, and deeply collaborating across UX, engineering, and product management teams.

CallRail

2021 – 2023

Design Systems Manager

Driving critical change around how we design/develop SaaS products to improve scalability, efficiency, and above all, quality of the user experience by: Advocating to UX, eng, and product leadership, leading design systems guilds, managing a small UI team, mentoring the UX team, delivering top-quality UI, and deeply collaborating across UX, engineering, and product management teams.

CallRail

2017 – 2021

UI Design Lead

Owned the UI design decisions and pattern libraries across the product UX team. Mentored UX team. Hired and managed 1 UI designer. Advocated for org and ops changes to reflect design system needs. Collaborated with UX team to deliver top-quality UI for our SaaS products.

CallRail

2017 – 2021

UI Design Lead

Owned the UI design decisions and pattern libraries across the product UX team. Mentored UX team. Hired and managed 1 UI designer. Advocated for org and ops changes to reflect design system needs. Collaborated with UX team to deliver top-quality UI for our SaaS products.

CallRail

2017 – 2021

UI Design Lead

Owned the UI design decisions and pattern libraries across the product UX team. Mentored UX team. Hired and managed 1 UI designer. Advocated for org and ops changes to reflect design system needs. Collaborated with UX team to deliver top-quality UI for our SaaS products.

CallRail

2016 – 2017

UI Designer

Joined when the team was ~35 people and growing out of their early-stage start-up phase. Developed the company’s first UI standards and pattern libraries. Initiated major UI updates including our first custom icon font, bringing the aesthetic up-to-date, and laying the groundwork for future improvements.

CallRail

2016 – 2017

UI Designer

Joined when the team was ~35 people and growing out of their early-stage start-up phase. Developed the company’s first UI standards and pattern libraries. Initiated major UI updates including our first custom icon font, bringing the aesthetic up-to-date, and laying the groundwork for future improvements.

CallRail

2016 – 2017

UI Designer

Joined when the team was ~35 people and growing out of their early-stage start-up phase. Developed the company’s first UI standards and pattern libraries. Initiated major UI updates including our first custom icon font, bringing the aesthetic up-to-date, and laying the groundwork for future improvements.

CaseFleet

2015 – 2016

Freelance UI Designer

Referred by the lead front-end engineer that I previously worked with, I primarily worked directly with him to help make UI improvements to their web app. In addition, I helped develop and refine their branding and marketing website design.

CaseFleet

2015 – 2016

Freelance UI Designer

Referred by the lead front-end engineer that I previously worked with, I primarily worked directly with him to help make UI improvements to their web app. In addition, I helped develop and refine their branding and marketing website design.

CaseFleet

2015 – 2016

Freelance UI Designer

Referred by the lead front-end engineer that I previously worked with, I primarily worked directly with him to help make UI improvements to their web app. In addition, I helped develop and refine their branding and marketing website design.

Look-Listen

2014 – 2015

UX Designer

Designed marketing sites and software for agency clients using Sketch for designs and Framer for interactive prototypes. Collaborated heavily with developers and occassionally wrote inital HTML and CSS. Built on web design experience by incorporating UX practices inlcuding research, IA, and a more iterative approach often working directly with clients to incorporate feedback quickly. Skills and tools included Sketch, Invision, Balsamiq, Framer, HTML, & CSS/SCSS.

Look-Listen

2014 – 2015

UX Designer

Designed marketing sites and software for agency clients using Sketch for designs and Framer for interactive prototypes. Collaborated heavily with developers and occassionally wrote inital HTML and CSS. Built on web design experience by incorporating UX practices inlcuding research, IA, and a more iterative approach often working directly with clients to incorporate feedback quickly. Skills and tools included Sketch, Invision, Balsamiq, Framer, HTML, & CSS/SCSS.

Look-Listen

2014 – 2015

UX Designer

Designed marketing sites and software for agency clients using Sketch for designs and Framer for interactive prototypes. Collaborated heavily with developers and occassionally wrote inital HTML and CSS. Built on web design experience by incorporating UX practices inlcuding research, IA, and a more iterative approach often working directly with clients to incorporate feedback quickly. Skills and tools included Sketch, Invision, Balsamiq, Framer, HTML, & CSS/SCSS.

Look-Listen

2015 – 2016

Frontend Developer

Developed presentation-layer code and prototypes for websites, web apps, and mobile apps. I collaborated with designers and other frontend devs to create clean responsive UI that could be easily integrated into the rest of the codebase. Skills and tools included HTML, CSS/SCSS, jQuery, Bootstrap, and Zurb Foundation.

Look-Listen

2015 – 2016

Frontend Developer

Developed presentation-layer code and prototypes for websites, web apps, and mobile apps. I collaborated with designers and other frontend devs to create clean responsive UI that could be easily integrated into the rest of the codebase. Skills and tools included HTML, CSS/SCSS, jQuery, Bootstrap, and Zurb Foundation.

Look-Listen

2015 – 2016

Frontend Developer

Developed presentation-layer code and prototypes for websites, web apps, and mobile apps. I collaborated with designers and other frontend devs to create clean responsive UI that could be easily integrated into the rest of the codebase. Skills and tools included HTML, CSS/SCSS, jQuery, Bootstrap, and Zurb Foundation.

PocketMaps

2011 – Present

Co-founder / Designer / Developer

Current responsibilities (side hustle): Web developer for pocketmaps.com and internal tools. Graphic design consultant. Past roles: Web designer/developer for pocketmaps.com. Graphic and brand designer for all branded materials including logo, print collateral, email templates, and printed Grab 'n' Go product.

PocketMaps

2011 – Present

Co-founder / Designer / Developer

Current responsibilities (side hustle): Web developer for pocketmaps.com and internal tools. Graphic design consultant. Past roles: Web designer/developer for pocketmaps.com. Graphic and brand designer for all branded materials including logo, print collateral, email templates, and printed Grab 'n' Go product.

PocketMaps

2011 – Present

Co-founder / Designer / Developer

Current responsibilities (side hustle): Web developer for pocketmaps.com and internal tools. Graphic design consultant. Past roles: Web designer/developer for pocketmaps.com. Graphic and brand designer for all branded materials including logo, print collateral, email templates, and printed Grab 'n' Go product.

Freelance

2010 – 2013

Freelance Web Designer/Developer

Worked directly with clients to provide full-service website consultation. Typical projects included designing, developing, and maintaining custom websites using ExpressionEngine and Craft CMS content management systems. Additional services included setting up email accounts, web forms, and automations. Most clients were long-term, lasting 2-3 years.

Freelance

2010 – 2013

Freelance Web Designer/Developer

Worked directly with clients to provide full-service website consultation. Typical projects included designing, developing, and maintaining custom websites using ExpressionEngine and Craft CMS content management systems. Additional services included setting up email accounts, web forms, and automations. Most clients were long-term, lasting 2-3 years.

Freelance

2010 – 2013

Freelance Web Designer/Developer

Worked directly with clients to provide full-service website consultation. Typical projects included designing, developing, and maintaining custom websites using ExpressionEngine and Craft CMS content management systems. Additional services included setting up email accounts, web forms, and automations. Most clients were long-term, lasting 2-3 years.

Freelance

2010 – 2010

Graphic Designer

Supported senior design team with various concept advertisement graphics for pitch decks, photo-realism mockups, and logo design concepts. Clients included mostly major brands such as Coca-Cola, Nestlé, and SeaWorld.

Freelance

2010 – 2010

Graphic Designer

Supported senior design team with various concept advertisement graphics for pitch decks, photo-realism mockups, and logo design concepts. Clients included mostly major brands such as Coca-Cola, Nestlé, and SeaWorld.

Freelance

2010 – 2010

Graphic Designer

Supported senior design team with various concept advertisement graphics for pitch decks, photo-realism mockups, and logo design concepts. Clients included mostly major brands such as Coca-Cola, Nestlé, and SeaWorld.

About me

🏡 Atlanta-based

🏡 Atlanta-based

🏡 Atlanta-based

👨🏻‍💻 UI designer

👨🏻‍💻 UI designer

👨🏻‍💻 UI designer

👨🏻‍💻 Web developer

👨🏻‍💻 Web developer

👨🏻‍💻 Web developer

🐶 Dog dad

🐶 Dog dad

🐶 Dog dad

🪴 Plant dad

🪴 Plant dad

🪴 Plant dad

🥑 Vegan

🥑 Vegan

🥑 Vegan

🎿 Downhill skier

🎿 Downhill skier

🎿 Downhill skier

🤓 Nerd

🤓 Nerd

🧠 Neurodivergent

🧠 Neurodivergent

🧠 Neurodivergent

🏳️‍🌈 Queer

🏳️‍🌈 Queer

🏳️‍🌈 Queer

Projects

Working on

Learning Vue.js on Codecademy

Learning Vue.js on Codecademy

See my progress